Our mission
Deliver responsible credit that unlocks potential, builds livelihoods and drives sustainable growth.
About Forty Nine Credit
A financial partner—not merely a lender.
We exist to help bridge the financial-inclusion gap with accessible, relevant credit for salaried employees, growing businesses and farmers.
Our purpose
Responsible credit that unlocks potential.
Forty Nine Credit combines careful assessment with local understanding. We aim to build long-term financial relationships and support decisions that strengthen households, livelihoods and communities.
Our vision
To be the most trusted financial partner for every Kenyan household and enterprise.
What guides us
Values that shape every interaction.
Integrity
Clear communication, honest assessment and respect for every client.
Inclusivity
Products designed around different income patterns and communities.
Customer-centricity
Personal guidance that begins by understanding the customer’s context.
Innovation
Practical use of technology to make access and service more convenient.
Impact through access
Finance can help create lasting progress.
Our work is intended to widen financial inclusion, support income growth and strengthen food security, employment creation, women’s economic empowerment and youth participation.
- Support first-time and underserved borrowers
- Help SMEs invest in stock, tools and growth
- Finance practical farm production needs
- Promote informed, responsible borrowing